Strategy is about success; it involves setting the direction of travel for your company to achieve your long-term aims and vision in line with your organisation’s purpose and values. It is about working to shape a future from the many paths available.
The challenge of strategy has never been greater with the future less knowable and the present more uncertain. And yet, it is important to focus on what we know which is to use strategic thinking as our guide.
Our approach is to look at strategy through a dual lens. It is important to assess opportunity and consider which markets to target. However, that’s not the whole story. Sometimes strategy is more about creating rather than discovering opportunities. It involves innovation and considering how to create new demand where none existed.
Throughout, we work with you to bring clarity and focus to your strategic options. We help you to anticipate competitive threats from new directions as traditional market boundaries break down. We challenge you to consider which capabilities you are missing to drive your business forward. And we make sure you are equipped to efficiently implement your strategy.
Business is changing and old assumptions are being challenged by new realities. We work with start-ups and SMEs who are purpose-driven or want to align their strategy with their purpose. We support you to embed sustainability into your strategy to add value to your business model. Our starting point is never to judge the past or the present but to look to the future as we work on challenging existing assumptions and approaches.
Sustainability is about people as well as the planet. We believe that a sustainable people practice is at the core of any business, ensuring businesses are able to both capture and create value through innovation within their own organisations as well as support social change within society.
Anjali Bakhru, Co-founder
Through this process, you will gain more clarity and confidence about communicating your position, intention and direction to the market as well as how you use your purpose to underpin your strategy and create a strong culture and empowered team.
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